Terms of Commercial Engagement

These Terms of Commercial Engagement ("Terms") govern the provision of B2B pipeline architecture, account-based marketing, content syndication, and outbound demand services provided by Audyora.

1. Service Scope & Statement of Work

All custom engagements are governed by an individual Statement of Work (SOW) specifying deliverables, target account criteria, agreed meeting definitions (e.g. BANT criteria), and performance timelines.

2. BANT Lead Qualification Standard

Where an engagement includes qualified lead generation, a prospect meeting is deemed valid only when the prospect meets the four foundational criteria: confirmed enterprise budget, documented purchasing authority, verified business pain, and an active project evaluation timeline.

3. Client Confidentiality & IP Protection

All client proprietary materials, sales playbooks, customer lists, and strategic disclosures are treated as strictly confidential under bilateral non-disclosure terms.

4. Governing Law

These terms are governed by standard commercial laws applicable to international service agreements. For formal legal notices, please contact: legal@audyora.com.